It sure seems so. Surface, Glass, Tiles, Windows…Carpet etc not withstanding, the only innovation from Microsoft that is holding its own against Apple’s dominance seems to be Kinect.
And it seems to come from growing loyalty from the most fickle of demographics. Kids aged 3 to 13.
Our community here (parents of kids loving Kinect Xbox) doesn’t need the extra validation, but Nielsen Research just announced their survey of what kids 6-12 years want as their present. Xbox with Kinect is all the way up there along with iPad, iPhone etc as the most wished for purchase for kids ages 6-12 years.
In the Kinect technology platform, Microsoft finally found something that is simple, enjoyable and works( most of the time). That company now has every reason to believe they can expand their presence in the living room real estate. They sure have done it in my home. I have 2 kids under 12 years of age and they seem to enjoy playing Kinect games.
This enduring loyalty seems to come from 2 key reasons.
- Makes them the center of attention: With kids in mind, the Xbox Kinect team did a smart thing coming up with an immersive experience where the kid is visually in the middle of the game. Titles such as Sesame Street, and these others do a neat job of keeping the kid right in the middle of the game.
- Keeps it physical: Parents are more likely to approve it since it keeps kids active. Kids use their body as the controller. More than the adults, the body controlled playing seems to be natural to younger kids (Once they set it up and practice it). Despite some quirks, Xbox kept improving the ease of use and navigation
(photo source: scobleizer love those rugs btw )
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Tags: Apple, iPhone, Kinect, Kinect for Kids, Kinect for toddlers, Kinect Xbox, Microsoft, Sesame Street, Video game, Xbox, Xbox Kinect games for kids under 10, xbox kinect games for kids under 5 6 years
